Planet Money is a team of multimedia reporters who report on the global in what they hope is an accessible and enjoyable way. I’ve mostly heard them on Public Radio. In the Spring of 2013, the Planet Money team tried a crowdfunding approach for journalism by asking the public to support a Kickstarter campaign for a specific multimedia documentary project. Here’s their Kickstarter campaign video:
Was the fundraising campaign successful? It sure was! The documentary project’s goal was to raise $50,000. The total raised was $590,807 – over 11 times the goal! That should fund a lot of reporting by Planet Money. And give other journalists another possible way to raise funds for the reporting we need.
Take a look and a listen to the final Planet Money T-Shirt Report. Several audio reports were also broadcast and streamed on National Public Radio. Money well spent? A viable method of funding long-form Journalism? You be the judge.